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From the cosmological constant to the smallness of the weak scale to the strong-CP problem, the problems of the Standard Model are problems of effective field theory. The Swampland Program provides an opportunity to get a new perspective on these long-standing puzzles. In this talk, I will explore some of the implications of the Swampland for the field of particle phenomenology, as well as discuss some of the possibilities to learn about the Swampland from the bottom-up.
Tim Cohen