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I will review the essence of the Electroweak Hierarchy Paradox, which consists in the tension between Naturalness to Simplicity.
I will focus on the Composite Higgs scenario illustrating how
the tension plays out and emphasizing the importance of the next generation of flavor measurements.
I will then sketch a scenario where supersymmetry and compositeness are combined. That way the tension is reduced, offering at the same time a qualitative dynamical explanation for the observed structure of fermion masses and mixings.