Speaker
Description
The aim of this paper is to provide insight into how
the recipients’ opinions may be manipulated in data visualization
scenarios. To obtain trustworthy and representative results, the
study involved an experiment, in which participants solved tasks
with charts that were purposefully modified to alter their perception of the data. The results indicate that this type of unethical
action can be effective, occasionally causing over 40% of the
recipients to be wrong or confused. Despite the limitations such
as a low number of participants, the observations made during
this study can be interpreted as a warning that misinformation is
a real threat. More research should be carried out to provide the
tools and information necessary to raise public awareness even
further.